MARIA RAYMER - Ponte Vedra, FL Real Estate, JACKSONVILLE, FL Real Estate, St Johns, FL Real Estate


As a home seller, you need to do everything possible to learn about the competition. By doing so, you can find out what sets your house apart from other available residences and promote your home accordingly.

Ultimately, gaining a competitive advantage over rival home sellers can be simple – here are three tips to help you do just that.

1. Become a Real Estate Market Expert

Allocate the necessary time and resources to analyze the real estate market closely – you'll be happy you did. With housing market insights at your disposal, you can map out a successful home selling journey.

Take a look at the prices of homes that are currently available in your city or town. Focus on houses that are similar to your own, and you can establish a price range for your residence.

Also, examine the prices of recently sold houses in your area. This will allow you to see how long it took for these residences to sell. Plus, you can find out whether you're about to enter a buyer's or seller's market.

2. Learn About Your Home's Condition

Conduct a home appraisal, and you can gain unparalleled insights into your house's condition.

A home appraisal usually takes just a few hours to complete. During this appraisal, a property inspector will examine your residence and identify any home problems. Then, the inspector will offer a report that outlines his or her findings.

Following a home appraisal, you can determine the true condition of your house. That way, you can prioritize various home improvements and ensure that your home's condition serves as a key differentiator after you list your residence.

3. Work with a Real Estate Agent

If you're unsure about how to approach a competitive real estate market, there is no need to worry. Many real estate agents are available to assist home sellers and provide these sellers with extensive support throughout the home selling journey.

A real estate agent can offer tips to help a home seller bolster a house's interior and exterior. This housing market professional understands what it takes to promote a residence to the right groups of homebuyers too. Thus, he or she will do everything possible to guarantee your residence stands out from the competition.

Perhaps best of all, no question is too big or too small for a real estate agent. If you want to know the prices of recently sold houses in your neighborhood, a real estate agent can provide you with the pricing data that you need. Or, if you want to enhance your home's interior, a real estate agent is happy to help you discover the best ways to transform your house's interior from drab to dazzling.

Competition is fierce among home sellers. But with the aforementioned tips, a home seller can gain a competitive edge, one that can help this seller accelerate the home selling journey and get the best price for his or her house.


As a home seller, it is important to establish a competitive initial asking price for your residence. Yet determining the right price for a house sometimes is difficult.

If the price of your home is too high, for example, your residence may linger on the real estate market for an extended period of time. On the other hand, if the price of your house is too low, you won't be able to maximize your home sale earnings.

Ultimately, there are several things that you can do to determine the optimal listing price for your home, including:

1. Conduct a Home Appraisal

A home appraisal provides valuable insights that you can use to price your house competitively. If you conduct an appraisal prior to listing your residence, you can obtain a property valuation. Then, you can use this valuation to establish the ideal listing price for your home.

As you search for a home appraiser, be diligent, too. Employ a home appraiser who possesses comprehensive industry expertise and can perform a house evaluation at your convenience. By doing so, you may be better equipped than ever before to receive a data-driven house appraisal without delay.

2. Evaluate the Local Housing Sector

Take a look at the local housing sector – you will be happy you did. If you assess the prices of available houses in your city or town that are comparable to your own, you can use this information to see how your residence stacks up against the competition. Plus, this information could help you determine the optimal initial asking price for your residence – something that may lead to a successful house selling experience.

Don't forget to evaluate recent home sales in your city or town as well. This information can help you determine whether a buyer's or seller's market is currently in place.

3. Hire a Real Estate Agent

If you are unsure about how to price your residence, there is no need to stress. In fact, real estate agents are available in cities and towns nationwide, and these housing market professionals can make it easy to determine the optimal listing price for your residence.

A real estate agent typically will meet with you and learn about your house selling goals. Also, he or she can provide tips to help you upgrade your residence before you list it. A real estate agent can even offer a listing price suggestion.

Furthermore, as you navigate the home selling journey, a real estate agent is ready to assist you in any way possible. If you are uncertain about whether to accept a buyer's offer to purchase your residence, for instance, a real estate agent can provide an expert recommendation. Or, if you have questions about the home closing process, a real estate agent can answer them.

Want to optimize your home sale earnings? Use the aforementioned tips, and you can establish a competitive price for your house and increase the likelihood of enjoying a profitable home selling experience.


If you are looking to sell your home and move out of a major city, there is no need to worry. In fact, there are many quick, easy ways to ensure that you can enjoy a seamless home selling experience, even if your residence is located in the heart of a major city.

Now, let's take a look at three tips for selling a home in a major city.

1. Know Your Target Homebuyer

Think about what led you to buy your city home in the first place. Then, you can put together a home listing that highlights your home's features, thereby increasing the likelihood that your house will generate plenty of interest from potential buyers.

When you create a home listing, think about a city homebuyer's perspective. By doing so, you can ensure that your home listing hits the mark with the right group of buyers.

For example, if your home is located near popular city attractions, it may be worthwhile to include this information in your home listing. Or, if your home includes a new roof and other upgrades, you should incorporate lots of details about these upgrades into your home listing.

2. Establish an Aggressive Price for Your Residence

What you originally paid for your city home is unlikely to match the value of your residence today. However, with a comprehensive approach to analyzing your home's strengths and weaknesses, you can establish an aggressive home listing price from day one.

It often pays to conduct a home appraisal prior to adding a city home to the real estate market. During a home appraisal, a property expert will evaluate your residence, as well as compare and contrast your house against similar homes. After a home appraisal is finished, you will receive a property valuation that can help you set a competitive initial asking price for your house.

Don't forget to check out the prices of comparable houses in your city, either. With this housing market data at your disposal, you can see how your residence stacks up against the competition and price it accordingly.

3. Collaborate with a Real Estate Agent

If you're unsure about how to put together a home listing, price your residence or perform assorted home selling tasks, you should contact a local real estate agent. By hiring a real estate agent, you can receive expert assistance as you try to sell your city residence.

A real estate agent understands the ins and outs of selling a house in any city, at any time. Therefore, this housing market professional will make it easy for you to maximize the value of your city home.

Oftentimes, a real estate agent will meet with you and learn about your home selling goals. He or she then will add your city residence to the real estate market, promote it to potential buyers and keep you up to date throughout the property selling journey.

When it comes to selling a home in a major city, it helps to take an informed approach. Use the aforementioned home selling tips, and you can boost your chances of enjoying a fast, profitable home selling experience.


As a home seller, it is important to make your house a must-have for buyers. Otherwise, your home may linger on the real estate market for an extended period of time. Worst of all, you may struggle to optimize your house sale earnings.

Ultimately, there are lots of things you can do to make your house an attractive option to dozens of prospective buyers, including:

1. Upgrade Your Home's Curb Appeal

Curb appeal is crucial, particularly for a seller who wants to stir up significant interest in his or her residence. If you allocate time and resources to upgrade your house's curb appeal, you could help your residence stand out from other available homes.

It generally won't take long to improve a house's curb appeal. In some instances, a seller can mow the lawn, trim the hedges and perform minor lawn care tasks to transform a house's exterior. Also, it may be beneficial to repair or replace any damaged home siding.

2. Eliminate Clutter

If your home is loaded with personal belongings, you may want to remove these items. That way, you can show off the full size of your home to buyers during showings and open house events.

To cut down on clutter, you can rent a storage unit and use it to hold various personal belongings until your residence sells. In addition, you can always donate any unwanted items to charity, give them to family members or friends or sell them as part of a yard sale.

3. Enhance Your Home's Interior

A neat, tidy home interior can make a world of difference in buyers' eyes. Thus, if you clean your residence from top to bottom, your house could impress buyers as soon as they walk through the front door.

Of course, if you need help with upgrading your house's interior, you can employ a home cleaning company. By shopping around for home cleaning companies in your city or town, you are sure to find a professional cleaning firm that offers the right combination of affordability and convenience.

As you get set to navigate the home selling journey, don't forget to hire a real estate agent, either. If you have a real estate agent at your side, you can receive plenty of support as you try to generate buyers' interest in your house.

A real estate agent understands what it takes to promote a house to the right groups of prospective buyers. As such, he or she will craft a custom home selling strategy designed to help you showcase your residence to potential buyers. Plus, a real estate agent will host house showings and keep you up to date with buyer feedback. And if you receive an offer to purchase your home, a real estate agent will help you weigh the pros and cons of accepting this proposal.

Ready to sell your house? Take advantage of the aforementioned tips, and you can seamlessly navigate the home selling journey.


Receiving a low offer on a home can be frustrating for a seller. But, you’re likely to see at least one or two offers on your property that are lower than you would like.

Right now, the housing market is filled with young professionals burdened with student loans, rising costs of living, and stagnating wages. So, it’s no wonder that they’re trying to save money anywhere they can.

In today’s post, we’re going to talk about what to do when you get a low offer so you can set yourself up for a sale that you’re happy with.

Don’t refuse outright

The first thing to know about low offers is that they can sometimes turn into something that both you and the buyer are happy with. Many successful home sales started at a number that the seller considered too low, but--through negotiation--was brought to a higher price and better deal overall.

Many sellers are uncomfortable with the idea of negotiation. Most people seldom negotiate prices unless they are buying a car, and even then would prefer to avoid the hassle.

For others, negotiation is a normal part of everyday life. Flatout refusing an offer, especially if you aren’t receiving many other higher offers, could be a missed opportunity.

Compare your asking price with similar homes nearby

Odds are that you and your agent have already done your research and found an asking price that is comparable in your neighborhood. But home prices fluctuate. To reassure yourself that your asking price is fair, take another look at homes up for sale that are around the same age and size of your home.

Take time to craft a counteroffer

Once you’ve had time to talk the offer over with your family and real estate agent (and maybe vented a bit), it’s time to come up with a counteroffer.

There are a few options for making a counteroffer that don’t involve significantly lowering the amount you stand to gain from the home sale. First, you could offer to relieve the buyer of some of the closing costs, such as paying for the inspection. Or, if you planned on leaving new appliances in the home, you could lower your asking price but take the appliances when you move.

Weigh your options

If the buyer still won’t raise their offer close to your asking price, it’s probably a good time to move on and rethink your sale strategy.

Take some time to consider the sale as a whole. If you aren’t receiving many other offers, it might be time to consider lowering to price or rethinking your marketing plan. You might consider repainting and taking new photos, or changing up your listing to highlight some other features of the house.




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